A few years ago, DisneyWorld executives were wondering what most captured the attention of toddlers and infants at their theme park and hotels in Orlando, Florida. So they hired me and a cultural anthropologist to observe them as they passed by all the costumed cast members, animated creatures, twirling rides, sweet-smelling snacks, and colorful toys. But after a couple of hours of close observation, we realized that what most captured the young children’s attention wasn’t Disney-conjured magic. Instead it was their parents’ cell phones, especially when the parents were using them.

Those kids clearly understood what held their parents’ attention…


1. Flourish Holding the Three-Faceted Gem of Sharing Good News

Sharing good news generates three nourishing benefits. You boost happiness and inclination towards acting in good will in yourself and in those who see the story, plus you shine in the reflected glow of the story you share. As you make creating and sharing good news sharing a habit, you may move beyond the momentary hedonic highs to a more enduring mood of eudaimonia. Seeing good news on television, for example, lifts one’s mood, according to Michelle Gielan, founder of the Institute for Applied Positive Research, who speculates that watching…


It’s no longer just what you know or who you know. Instead, it’s who else wants to know you. In this new era where convergence and connectivity are vital, achieving success depends less on persuading or leading others and more on forging mutually beneficial ties that enable you to become the glue that attracts and keeps the right groups together. As the world flattens, power and responsibility are rapidly flowing from organizations to mutuality-minded individuals. As more people have the freedom to connect with anyone, no skill is more vital than the capacity to inspire others to want to work…


Apart from honing their top talents, guess what renowned surgeon, authorand public health researcher, Atul Gawande and billionaire founder of Virgin Group, investor and philanthropist, Sir Richard Branson have in common? They have two vital and intertwined traits in this increasingly complex world where we are drowning in information. They’ve sharpened their ability to be quotable and to be deeply connected to notable people in worlds apart from the one in which they work. In so doing, they are likely to see trends early and be considered thought leaders on a broader stage, thus being able to attract more opportunities…


When I was a Wall Street Journal journalist, I was sent to cover a football game in Barcelona. Later during the game in the stadium I was startled to see many spectators in the stadium yelling racist insults down at the renowned Brazilian footballer, the flying fullback Dani Alves. Capping it off, an angry spectator who had been screaming racial epithets at him threw a banana down in front of Alves as he was walking back onto the field to play again.

Without a pause, Alves casually strolled over, picked up the banana, peeled it back as he continued strolling…


When told to tackle the widespread child malnutrition in Vietnam in 1990 as an employee of Save the Children, Jerry and Monique Sternin could easily have become overwhelmed. Plus the country’s foreign minister told them, “You have six months to make a difference.”

Instead of looking at the macro problems such as polluted water, he asked the mothers in one village to meet with him to discover, together, the healthiest children and to then discover why.

They found that the mothers of healthier kids were feeding them four meals a day (using the same amount of food as other moms…


What Robert Cialdini dubbed “social proof” is a powerful way to attract involvement or other support. When we think we’re out of step with our peers, “the part of our brain that registers pain shifts into overdrive,” according to Cialdini. Our herd instinct is strong. The effect is strongest in situations of uncertainty (individuals are unsure and/or the situation is ambiguous) or similarity (we are most likely to follow people who are like us).

Here are some examples:

· You choose the busy restaurant rather than the nearby empty one. …


How to Pull Others Closer to Feel Better Together: 5 proven ways

These three true stories share a vital trait that you can adopt to boost your mood — and your value and visibility with others — as an individual and for your organization:

1. “Thief Apologizes And Returns Money To Nashville Market 11 Years Later”

2. “How Google Maps Led To the Rescue of A Los Angles Stray Dog”

3. “Valentine’s Gesture From Dead Husband To Wife Will Make You Melt”

The common trait? They are uplifting good news stories.

As The Huffington Post discovered, good news coverage is…


You can feel the tension in the compressed smiles, quick nods and blunt questions at an annual Morgan Stanley Global Healthcare conference. Schedules are packed as the high-stakes finance crowd gathers to hear 20-minute rapid-fire talks by CEOs of start-ups and public companies who seek funding or favorable stock analysts’ reports.

Presenters spoke quickly, using complex medical and financial terms.

In contrast, my client, the CEO of a new biotech company strolled on stage, looking warmly around the room as he rolled up his suit sleeve. Then he rolled up his shirtsleeve. He raised his bare forearm, pointing at a…


1. Print joint promotional messages on your receipts.

2. Offer a reduced price, special service, or convenience if customers buy products from you and your partner.

3. Hang signs or posters promoting one another on your walls, windows, or products.

4. Mention one another’s benefits when you speak at local events or are interviewed by the media.

5. Drop one another’s flyers in shopping bags.

6. Pool mailing lists and send out a joint promotional postcard.

7. Promote your partner’s products during their slow times, and ask them to do the same for you.

8. Share inexpensive ads in local…

Kare Anderson

Emmy-winner, TED:OpportunityMakers/over 2.5 mil views, MutualityMatters+Be Connected & Quotable http://www.sayitbetter.com

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